Our Work
Client Success Stories
Work we're proud of
Seplat Brand Audit
Seplat Energy entered a “Transformative Growth” phase in 2024–2025, evolving from a small indigenous hybrid into a strong regional player with global aspirations. This audit was commissioned to evaluate the brand's health following significant industry shifts, including the aggressive expansion and integration of Mobil Producing Nigeria Unlimited (MPNU) assets.
Share A Coke
“Share A Coke” returned to Nigeria in 2025 with a refreshed, culture‑led push that reintroduced personalized Coke bottles/cans, layered in digital engagement, and dangled millions in cash and other prizes.
Project Rethink – Excise Tax for Coca-Cola
The Federal government in 2021 introduced a Sugar-Sweetened Beverage (SSB) tax- a levy of N10 per litre on all non-alcoholic, carbonated, and sweetened beverages. In addition, the government in May 2023 introduced a 10 per cent green tax on single-use plastics (although the law is now suspended).
Fighting Expropriation Risk – An Advocacy Campaign
Given the expropriation risk in Cameroon, forceful attempts by the government to acquire duly purchased private properties is a recurring theme. BATC owns a property in Bastos, Yaoundé, encompassing approximately 10 hectares. Attempts by the government to disposesBATC of its land culminated in an administrative order issued on June 25, 2024. Additionally, an earlier separate order dated June 20, 2024, sought to revoke BATC's ownership of the entire property.
COKE STUDIO STORM: HEAR IT. FEEL IT. FOLLOW IT.
ENTER
SEPLAT – 3D OFFICE SIMULATION AND BRANDING
Seplat Energy engaged Precise Platform to conceptualize and implement a comprehensive branding strategy for their new office space in Abuja. The project involved the creation of a 3D simulation of the office interiors, the development of branded designs, and the production of Seplat's marketing collateral.
LAND RETENTION CAMPAIGN IN CAMEROON - BAT
BAT Cameroon was unjustly disposed of its approximately ten hectares land right in Bastos, Yaoundé in June 2024. The project aimed to protect BATC's corporate reputation, secure the return of the land, and address the situation publicly through strategic communications.
THE LAUNCH OF THE PAN-AFRICA ESG FORUM – BAT
In November 2023, BAT hosted the inaugural Pan-Africa ESG Forum in collaboration with leading private organizations, including KPMG, Nigerian Bottling Company (NBC), the Manufacturers Association of Nigeria (MAN), Nigeria Climate Innovation Centre (NCIC), Sterling One Foundation, International Breweries, and others.
BORN SOCIAL - SCHWEPPES SKITTLE BOTTLE PROJECT OVERVIEW
In October 2023, Coca-Cola introduced Schweppes PET bottles in three exciting variants—Virgin Mojito, Chapman, and Pineapple with Malt Extracts—transitioning the brand from a night-time beverage to a versatile drink suitable for any social occasion. This launch aimed to make Schweppes more appealing to younger consumers by positioning it as a standalone drink rather than just a mixer.
Henkel Launches Forscherwelt Initiative in Nigeria
Forsherwelt, or Researchers’ World, is an international education initiative set up by Henkel that aims to encourage children to explore the world of science and to make research fun.
OCP Africa Fighting Food Insecurity During COVID-19
In 2020,Given the possibility of a rise in food insecurity occasioned by the COVID-19 pandemic, OCP Africa decided to work with State Governments and its other partners on different ways to mitigate the impact of the pandemic on food security in Nigeria.
Oil and Gas Policy Intervention Advocacy
The COVID-19 pandemic impacted oil prices, which had a negative effect on oil and gas companies, especially indigenous ones.
Stopping the Theft of Trademark and Proprietary Identity
In January 2022, Coca-Cola Nigeria Ltd. (CCNL) approached Precise to sway the court of public opinion in the face of ongoing litigation through the use of third-party advocacy and call for proper scrutiny of Pop Cola’s action in light of globally accepted conventions on intellectual property rights. The local beverage producer had imitated key elements of the Coca-Cola brand, such as the "Coca-Cola script and ‘dynamic ribbon device’.
Amplifying Aella irresistible Offer in Health insurance
Aella launched a health insurance plan with free 30-day coverage. Precise was tasked with developing messaging and recommending platforms for syndication for the announcement of the offering.
Creating an Irresistible Consumer Proposition #KeepGoingWithHavoline
In May 2018, Precise was contacted to create an irresistible case for the market re-entry of Texaco Havoline under the Forte Oil Marketing Umbrella using largely digital media.
Always On Campaign for Fanta Nigeria; Snacking is Colourful.
In August 2022, we were tasked with increasing awareness for the ‘Snacking is Colourful’ for Fanta Nigeria.
Influencer Marketing for Coca-Cola Nigeria; Believe and win promo
In August 2022, Precise was tasked with amplifying the ‘Believe and Win’ Promo by leveraging Influencers on Instagram and Twitter.
Name Change & Rebranding of Seplat Energy PLC
In 2021, Precise Platform, ahead of the rebranding of Seplat Petroleum Development Company (Seplat PLC) to Seplat Energy PLC, was commissioned to refresh the internal and external identity of the Seplat Energy brand by rebranding its four offices and two facilities situated across the country.