Media Relationship Management

In our storytelling, we work through a chain of journalists, bloggers, analysts, researchers and social media influencers. Critical to getting things done is having the right relationships with these storytelling partners. Our approach to managing relationships is to have them as long-term partners rather than just carry-on one-off engagements that do not deepen relationship. We have an extensive network of partners and keep a database that enable us continue conversations even after campaigns are over.

• Our people have a deep working knowledge of the sub-Saharan African traditional and social media landscape.
• We have excellent relationships and media contacts (Ghana, Nigeria, Sierra Leone, Liberia, Gambia, Benin, Cameroon, Angola and South Africa).
• We have in place tried and tested systems and processes for timely and targeted dissemination, follow-up and reporting. We also have a media bureau, which specialises in media research, media monitoring, trend spotting and digital communications.
• Our leadership and staff are composed of experienced personnel with strong relationship management skills, solid media links and strong contacts in private and public sector in Nigeria and other key African markets.