Fighting Expropriation Risk – An Advocacy Campaign
Project Scope
Given the expropriation risk in Cameroon, forceful attempts by the government to acquire duly purchased private properties is a recurring theme. BATC owns a property in Bastos, Yaoundé, encompassing approximately 10 hectares. Attempts by the government to disposesBATC of its land culminated in an administrative order issued on June 25, 2024. Additionally, an earlier separate order dated June 20, 2024, sought to revoke BATC's ownership of the entire property.
The project by Precise Platform aimed to protect BATC's corporate reputation, secure the return of the land, and address the situation publicly through strategic communications.
Objectives
- Ensure that the unjustly seized land is returned to BATC.
- Manage and protect BATC's reputation during and after the crisis to ensure the continuity of its operations in the country.
- Build positive relations with key stakeholders, including government officials, media, and the public.
Our Approach
FIRST STEP
– Developed and distributed press releases to local and international media, emphasizing the injustice of the expropriation and calling for action. Highlighted the legal and ethical violations involved in the seizure.
- Leverage influencers and bloggers to drive virality on the land issue.
SECOND STEP
- Organized press briefing with the BATC lawyers for extended conversation on the situation and also to advocate for the return of the land.
- Expand the awareness by making the issue a topical conversation across electronic media.
THIRD STEP:
- Distribute an open letter to the President of Cameroon on local and international platforms.
Result
TOTAL MENTION: 83
TOTAL REACH: 16.6M+
TOTALENGAGEMENT: 2.7k+
Outcome
- The Government of Cameroon issued an order for the return of BATC's land, marking a successful outcome of the crisis management efforts.
- The campaign generated over 80 mentions across print, electronics and social media platforms.
- The campaign gained traction in major national and international media.