Name Change & Rebranding of Seplat Energy PLC
Project Scope
In 2021, Precise Platform, ahead of the rebranding of Seplat Petroleum Development Company (Seplat PLC) to Seplat Energy PLC, was commissioned to refresh the internal and external identity of the Seplat Energy brand by rebranding its four offices and two facilities situated across the country.
The goal was to connect and adapt the organization’s office to reflect the new brand essence and identity.
Objectives
Align Seplat’s work environment with global best practices, portraying the organization as a best practice organization.
Create an ambience of fun and excitement to raise productivity by creating an environment that motivates the Seplat work force and encourages innovative thinking.
Align with the brand essence while creating a Health and Safety compliant environment.
Our Approach
We developed a rebranding roadmap to support their new strategic direction starting from proposing a new name and logo to reflect their exciting future as a supplier of a more diverse range of energy products.
Our strategy was:
The selection of a new name in line with the new business direction.
The creation of a new visual identity and branding
The creation of a brand manual in line with the brand refresh
Application of brand essence and visual identity to Seplat’s assets (offices and facilities).
To implement this project, a team of brand strategists, creatives, branding and signage experts worked round the clock to bring the Rebranding of Seplat Energy PLC to life.
Result
We reached over 2.4 million unique twitter users and made over 29 million impressions with #WhatKeepsMeGoing #WhatKeepsMeGoing trended in Lagos and Nigeria #WhatKeepsMeGoing had lots of engagements in retweets and replies on twitter / likes and comments on Instagram #KeepgoingwithHavoline had high engagements on twitter with 5732 retweets
Outcome
Our rebranding direction and installations have become a standard for all installations in Seplat’s foreign offices.
Improved brand perception by employees and visitors.