Always On Campaign for Fanta Nigeria; Snacking is Colourful.
Project Scope
In August 2022, we were tasked with increasing awareness for the ‘Snacking is Colourful’ for Fanta Nigeria.
Objectives
Increase awareness for the Fanta Colorful Campaign.
Elevate Fanta’s role as the accompanying drink during various snacking moments.
Drive bonding between the brand and her target audience by leveraging niche influencers.
Build a community of Fanta lovers through continuous, engaging activities with the target audience.
Our Approach
Step one
Develop a content strategy that connects the various talking points of the brand
Step two
Engage micro-Influencers from diverse niches to add creativity and amplify the campaign across a wide audience
Step three
Plan a deployment strategy in sync with content marketing on Brand’s page
Result
We reached over 1 million unique users on Instagram, with an average engagement rate of over 43%.
Outcome
The campaign was a success, with the agency able to achieve high visibility and participation in the promotion.