BORN SOCIAL - SCHWEPPES SKITTLE BOTTLE PROJECT OVERVIEW
Project Scope
In October 2023, Coca-Cola introduced Schweppes PET bottles in three exciting variants—Virgin Mojito, Chapman, and Pineapple with Malt Extracts—transitioning the brand from a night-time beverage to a versatile drink suitable for any social occasion. This launch aimed to make Schweppes more appealing to younger consumers by positioning it as a standalone drink rather than just a mixer.
Objectives
Launch the new Skittle Bottles and ignite conversations around Schweppes.
Unveil the Brand Ambassadors and communicate the brand’s refreshed positioning.
Engage a youthful audience and foster stronger brand loyalty.
Our Approach
Step One:
We leveraged personalities that resonate with young audiences, enhancing the brand’s appeal and encouraging consumers to enjoy Schweppes PET directly from the bottle, rather than as a mixer.
Step Two:
Understanding the need to cut through media clutter, we employed creative and innovative media strategies such as Podcasts, Influencers, and Gen Z-focused blogs to capture the attention of our target audience effectively.
Result
Achieved over 150 mentions across news outlets, blogs, social media, and websites.
Secured 10 special reports within two months.
Outcome
A high-octane event that featured the Brand Ambassadors and their celebrities' friends, media, social media influencers and others.
The campaign was a resounding success, resulting in high visibility and engagement during the grand launch.