Digital Analytics
Precise has two digital and vast analytical tools, BrandTeon and TrendTeon. They are designed with in-depth research on brands and consumer insight. These specialised brand listening tools, with artificial intelligence (AI) power technology that helps to evaluate return on investment (ROI) with regard to a specific campaign, are also used for effective media environmental scanning and campaign management.
Use of Proprietary monitoring tools
Online Monitoring
- Monitor or crawl brand mentions from different social media platforms, blogs, and video platforms.
- Monitor news trends and provide influencer ranking and selection.
- Help create periodic standard consumer intelligence (CI) reports on trends, capabilities, and behavior for all business sectors.
- Provide real-time listening solutions (brand monitoring and management) that help brands track their communication activity vis-à-vis the market and/or industry.
Community Management
Provides information that will help create unmatched brand strategies in a way to open minds and markets for businesses.
Issues Audit
Provides an intelligence solution that tracks trends and issues with an insight gauge on how the issue can impact a brand and the market.
Niche Identification
This helps managers own their niches in the market space amid the stern competition among different market players.
Market Analytics
- Give brand comparative analytics and reporting.
- Provide real-time, up-to-date market analysis and reports in line with the dynamics of the market.
Perception Scoring
Has a listening tool that provides metrics to manage the reputation of a brand or business and a defined strategy to build, manage, and sustain goodwill.
Stakeholder Management
- Gives audience and demographic analyses and insight.
- Helps to properly identify and delineate stakeholders for effective engagement.
Stakeholder Relations
This helps managers own their niches in the market space amid the stern competition among different market players.
