Influencer Marketing for Coca-Cola Nigeria; Believe and win promo

Project Scope

In August 2022, Precise was tasked with amplifying the ‘Believe and Win’ Promo by leveraging Influencers on Instagram and Twitter.

To drive engagement for the "Believe & Win Big Promo" on social media.

Increase TOMA, create excitement, and drive product sales ahead of the ‘Trip to Qatar’.

To win over new drinkers with edge-driven rituals and convert drinkers into loyal consumers of the Coca-Cola brand

Step one
Engaged key influencers to anchor the winner announcement and be the face of the promo.

Step two
Engaged influencers from diverse niches to creatively preach the message in a way that inspires participation.

Step three
Created a conversation with a series of trends on Twitter to further deepen the impact across a larger audience base.

We reached over 1.2 million unique users on Instagram, with an average engagement rate of over 29%.

We reached over 19.2 million unique Twitter users and made over 90 million impressions with #BelievingIsWonderful.

#BelievingIsWonderful trended four times in Nigeria in 10 weeks.

The campaign was a success, with the agency able to achieve high visibility and participation in the Promo.