COKE STUDIO STORM: HEAR IT. FEEL IT. FOLLOW IT.
Project Scope
- ENTER
- Tell the Coke Studio & the December Live Experience story and create forum for conversation around the story.
- ENGAGE
- Do the content, trend the high moments leveraging mainstream social blogs
- EXTEND
- Live stream the experience sand drive audience participation.
Objectives
- Create phenomenal impact among GenZs during the festive season by leveraging the Coke Studio music asset to deepen bonding and extending virality of the Coke brand.
- Dominate and encircle the youth space with a unique music experiences through the Yuletide seasons into the New Year.
Our Approach
The Coke Studio platform is specifically designed to be the ultimate Gen Z recruitment engine; the brandneed to re-assert its leadership by projecting the BA’s to achieve a 360degrees experiences leveragingopportunistic sponsorships and exposures.
Result
CAMPAIGN PERFORMANCE:
Coverage Vol. 61
Page View: 25.2m+
Reach: 148m+
Engagement: 133,223+
Outcome
The amplification campaign led to massive awareness and attentionaround the Coke Studio campaign, with the conversation extendingon social media weeks after its completion.